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Analyzes option evaluation data obtained from survey ratings. It reveals how selection shares amongst options are influenced by differences between option evaluation distributions. The procedure is an Excel VBA program run within MS Excel.

It reveals from which other options each option draws its share of preference. Preference data from surveys may be option ratings, rankings, probabilities, or preference selections. The procedure is an Excel VBA program run within Microsoft Excel.

Analyzes survey data on automatic selections, blocked choices and comparative evaluations across options and measures their respective contributions to option selection shares. The procedure is an Excel VBA program run within MS Excel.